A good domain name plays an important role when you start doing your business marketing. A good domain is your online address where customers identify with you. Everyone wants a simple and nice name for their online business.
Let’s see how important a good domain name for both online marketing and offline marketing, and how to use multiple domain names to drive a better return on investment for your advertising spend.
Offline marketing doesn’t drive traffic or customer over directly to your address but online marketing does easily. With online marketing, most of the time maximum people are clicking a link that goes to your website. So people can land on your website even if your domain is long or difficult to spell.
There are some benefits to selecting a good domain for your business. I clarify in bellow:
One of the significant benefits of a good and simple domain name is that it lends authenticity. A short, valuable domain name conveys instant credibility in consumers’ minds. Customers can easily remember your business name for the next visit. So, you should try to get a relatively short, high-quality domain. Avoid something big words included with big numbers.
A keyword is a very important part of search engine optimization. People usually search for their needs by typing the main keywords on the internet. Choose the main keywords in your domain name which is related to your business or services. It included being that search engine used the keywords in the domain as a clue to the site’s topic and gave a boost to domain names that matched audience queries.
All of the search engines have changed its algorithm because people tried to take advantage of this. Still, it seems to give some facilities to a domain’s words. When people refer to visit your online business, they will likely link to it by its name, which might give a signal to Search Engine about what content contains the site, is. To sum up, using keywords in your domain name helps to understand search engines what your website is about.
To conclude, your domain name needs to be simple, easy to remember, and easy to spell. It helps people type it into a browser. Together with the website speed, good user experience and quality content with keywords in your domain can help you rank higher in Search Engine.